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Media 2014 Track Day

Tuesday, April 8
10:30am–7pm

Marketing, media, public relations have changed dramatically in the digital age. Join us to hear from leading experts who not only responding to the future of digital media, but are helping to shape it.

Hosted in several venues in Northern Liberties.

RSVP to attend the full day of events, or select individual events. LOCATIONS VARY based on the event.

Media Track presented by

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Event supported by

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Track Day Events

  • PR for Startups

    A lunchtime panel discussing lessons on startup PR and how to connect with the right PR firms in the future.

    Tuesday, April 8, 11:30am–1:30pm
  • The Future of Digital Marketing

    Digital trends that marketers, agencies, content producers, and startups need to know.

    Tuesday, April 8, 1:30pm–6:00pm
  • Media Track Day After Party

    Drinks and networking

    Tuesday, April 8, 6:00pm–8:00pm
Northern Liberties

Speakers

  • Wil Reynolds

    Wil Reynolds

    Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

    
As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.

  • Amanda Steinberg

    Amanda Steinberg

    Amanda Steinberg is the founder of DailyWorth, the premier finance media company for women. Steinberg is a thought-leader on the topic of women and money, working to advance women's financial confidence and wealth.

  • Jed Paulson

    Jed Paulson

    Jed Paulson is the Director of eCommerce and Marketing for Free People, a retailer within the Urban Outfitters Inc. family of brands. The brand has grown exponentially over the years and currently has 72 free standing boutiques, a thriving direct channel, and global distribution to thousands of the world's top retailers. He has extensive experience leading marketing, CRM and eCommerce programs at top companies across Silicon Valley, including eBay, NexTag, Electronic Arts, HP, and AT&T.

  • Rakia Reynolds

    Rakia Reynolds

    Rakia Reynolds is the founder of Skai Blue Media, a multimedia public relations agency with an all-star roster of lifestyle, technology, non-profit and fashion clients. As a leader in the industry, she is highly sought after by companies to provide expertise in creative development, branding, marketing and business communications. Her path to entrepreneurship started with numerous creative ventures, including producing shows for MTV, TLC and Discovery Health Channel. She was a business major turned TV producer turned PR pro, and the twists and turns have made her into the media mogul and unstoppable trailblazer that she is today. She launched Skai Blue Media in 2008 with one employee, one client and the driving desire to form a PR agency that would break the mold and represent the future of public relations in the digital age. That firm has since grown tremendously to fourteen employees and more than thirty prominent clients. In addition to building her business and those of others, she actively participates in speaking engagements nationwide and has been able to share her knowledge of business and brand development on numerous stages, including those of TED, Tech808 DC, and Dell Women's Entrepreneur Network. She's worked as a guest editor for Marie Claire magazine, has been featured in publications including Essence, Lucky, and Uptown, and regularly contributes her expertise on entrepreneurship and leadership to outlets such as Elle, Forbes, Inc.com, Huffington Post, and Fortune. As an on-air brand expert for Serena Williams' line for HSN, Rakia works closely with Williams and her design team on messaging and social media integration for launches, special product roll-outs, and consumer engagement.

    In addition to her full-time work in multimedia communications, she is a wife to her best friend and husband, Bram Reynolds, and mother of three amazing children.

  • Erica Ogg

    Erica Ogg

    Erica is currently a writer and reporter at the Wirecutter, a list of the best technology to buy as determined by dozens of hours of research and testing. Erica previously worked at GigaOM and as a reporter for CNET, covering Apple as well as the broader consumer electronics and PC industries.