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Media 2014 Track Day

Tuesday, April 8
11:30am–8pm

Marketing, media, public relations have changed dramatically in the digital age. Join us to hear from leading experts who not only responding to the future of digital media, but are helping to shape it.

Hosted in several venues in Northern Liberties.

RSVP to attend the full day of events, or select individual events. LOCATIONS VARY based on the event.

Media Track presented by

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Event supported by

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Track Day Events

  • PR for Startups

    A lunchtime panel discussing lessons on startup PR and how to connect with the right PR firms in the future.

    Tuesday, April 8, 11:30am–1:30pm
  • The Future of Digital Marketing

    Digital trends that marketers, agencies, content producers, and startups need to know.

    Tuesday, April 8, 1:30pm–6:00pm
  • Media Track Day After Party

    Drinks and networking

    Tuesday, April 8, 6:00pm–8:00pm
Northern Liberties

Speakers

  • Erik Harbison

    Erik Harbison

    Erik is the Chief Marketing Officer at AWeber where he oversees marketing operations, vision and strategy for the leading email marketing platform. Erik has over twenty years of experience across all channels and disciplines within the marketing and advertising space. He has built award winning teams, campaigns and outcomes for clients in the retail, technology and CPG verticals. He stays connected to the Philly scene as an Advisory Board member for PhIMA and guest instructor for a first-of-its-kind marketing program at Drexel University.

  • Jim Dixon

    Jim Dixon

    As Emerging Technologies Leader at Trellist Marketing and Technology, Jim creates strategic business value by surveying, selecting and investing in next-gen technologies, intellectual property and human capital. Jim is a 10 year veteran consultant with a background in application architecture, mobile product development and digital transformation roadmaps for Fortune 50 clients.

  • Wil Reynolds

    Wil Reynolds

    Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

    
As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.

  • John Miller

    John Miller

    John Miller founded Scribewise in 2012 to fill the gargantuan need in content creation; so many organizations have a tremendous opportunity of becoming a go-to information source in their industry, but they struggle to create the great content that their customers want to read. That’s where Scribewise comes in – they're an “outsourced newsroom.”

    John worked in marketing and media for more than two decades, first learning the trade in award-winning newsrooms as a writer, reporter, editor, talk show host, columnist and even a play-by-play announcer. As a marketer, he's helped numerous organizations come up with business-changing brand positions, drive ROI through business-savvy PR campaigns, and helped avert more than a few crises.

  • Jon Gosier

    Jon Gosier

    Jon Gosier is a respected data scientist, designer, and writer working in areas of predictive analytics and data visualization. He is the founder of D8A Group (a.k.a ‘the data group’) which builds dashboards that make it easy to surface trends and predictive patterns in public safety, municipal services, and finance to help officials make better decisions. D8A uses maps, social media streams, news feeds, and demography data to tell the story of cities.