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Media 2014 Track Day

Tuesday, April 8
10:30am–7pm

Marketing, media, public relations have changed dramatically in the digital age. Join us to hear from leading experts who not only responding to the future of digital media, but are helping to shape it.

Hosted in several venues in Northern Liberties.

RSVP to attend the full day of events, or select individual events. LOCATIONS VARY based on the event.

Media Track presented by

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Event supported by

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Track Day Events

  • PR for Startups

    A lunchtime panel discussing lessons on startup PR and how to connect with the right PR firms in the future.

    Tuesday, April 8, 10:30am–12:30pm
  • The Future of Digital Marketing

    Digital trends that marketers, agencies, content producers, and startups need to know.

    Tuesday, April 8, 12:30pm–5:00pm
  • Media Track Day After Party

    Drinks and networking

    Tuesday, April 8, 5:00pm–7:00pm
Northern Liberties

Speakers

  • Jim Dixon

    Jim Dixon

    As Emerging Technologies Leader at Trellist Marketing and Technology, Jim creates strategic business value by surveying, selecting and investing in next-gen technologies, intellectual property and human capital. Jim is a 10 year veteran consultant with a background in application architecture, mobile product development and digital transformation roadmaps for Fortune 50 clients.

  • Kevin Alansky

    Kevin Alansky

    Kevin Alansky is the Chief Marketing Officer and a co-founder of SocialRadar. He is responsible for consumer marketing and messaging, client engagement, and user acquisition. Prior to joining SocialRadar, Kevin spent 12 years at Blackboard where he played a key role in integrating social media into the corporate marketing strategy. He formed and led the Blackboard Social Marketing Team, which leveraged these new technologies to increase brand awareness, customer engagement, and lead generation. Kevin has also held executive marketing positions at Discovery Communications, Washington Wizards & Capitals, and Arnold Worldwide, where he managed accounts including SAP and McDonald’s. Kevin received his bachelors in marketing from Muhlenberg College. He is married with two children.

  • Evan Kramer

    Evan Kramer

    Evan Kramer, Neat’s Chief Marketing Officer, is responsible for all areas of marketing, including customer acquisition, direct sales, customer experience, web and mobile services, partnership marketing, customer service, brand, market research and customer retention.

    Prior to joining Neat, Evan served as Senior Vice President of Interactive Marketing at LifeShield.com, the pioneer of wireless home security . Possessing more than 20 years of online and general management experience, Kramer specializes in interactive marketing, consumer web and mobile development and customer acquisition. He has helped shape, market, create or manage consumer web brands like Lifeshield.com (acquired by DirecTV), Kudzu.com, GoHoming.com (now HuBzu.com), VacationRoost.com, AutoGuide.com and EZprints.com (now CafePress).

  • Erica Ogg

    Erica Ogg

    Erica is currently a writer and reporter at the Wirecutter, a list of the best technology to buy as determined by dozens of hours of research and testing. Erica previously worked at GigaOM and as a reporter for CNET, covering Apple as well as the broader consumer electronics and PC industries.

  • Rob Peacock

    Rob Peacock

    Rob is a technology pioneer with more than 16 years’ experience managing digital transformations and omnichannel strategies. During his time at BEAM Interactive, he led award-winning campaigns for top brands like Puma and Bed Bath & Beyond. As a value creator and strategic thinker, Rob believes in reinventing the culture of enterprise software for the current wave of Social Relationship Infrastructure.