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Media 2014 Track Day

Tuesday, April 8
11:30am–8pm

Marketing, media, public relations have changed dramatically in the digital age. Join us to hear from leading experts who not only responding to the future of digital media, but are helping to shape it.

Hosted in several venues in Northern Liberties.

RSVP to attend the full day of events, or select individual events. LOCATIONS VARY based on the event.

Media Track presented by

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Event supported by

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Track Day Events

  • PR for Startups

    A lunchtime panel discussing lessons on startup PR and how to connect with the right PR firms in the future.

    Tuesday, April 8, 11:30am–1:30pm
  • The Future of Digital Marketing

    Digital trends that marketers, agencies, content producers, and startups need to know.

    Tuesday, April 8, 1:30pm–6:00pm
  • Media Track Day After Party

    Drinks and networking

    Tuesday, April 8, 6:00pm–8:00pm
Northern Liberties

Speakers

  • Wil Reynolds

    Wil Reynolds

    Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

    
As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.

  • Erik Harbison

    Erik Harbison

    Erik is the Chief Marketing Officer at AWeber where he oversees marketing operations, vision and strategy for the leading email marketing platform. Erik has over twenty years of experience across all channels and disciplines within the marketing and advertising space. He has built award winning teams, campaigns and outcomes for clients in the retail, technology and CPG verticals. He stays connected to the Philly scene as an Advisory Board member for PhIMA and guest instructor for a first-of-its-kind marketing program at Drexel University.

  • Kevin Alansky

    Kevin Alansky

    Kevin Alansky is the Chief Marketing Officer and a co-founder of SocialRadar. He is responsible for consumer marketing and messaging, client engagement, and user acquisition. Prior to joining SocialRadar, Kevin spent 12 years at Blackboard where he played a key role in integrating social media into the corporate marketing strategy. He formed and led the Blackboard Social Marketing Team, which leveraged these new technologies to increase brand awareness, customer engagement, and lead generation. Kevin has also held executive marketing positions at Discovery Communications, Washington Wizards & Capitals, and Arnold Worldwide, where he managed accounts including SAP and McDonald’s. Kevin received his bachelors in marketing from Muhlenberg College. He is married with two children.

  • Nicole A. Cashman

    Nicole A. Cashman

    Nicole, a Philadelphia native, served as PR Director for Bloomingdale’s in New York which led to her role as Director of PR & Special Events for 28 Strawbridge’s stores. In 1999, she opened a boutique PR firm and, in 2001, extended her business outside of the Philadelphia area and launched Cashman & Associates nationally where she is President & CEO and sole proprietor. She blends a comprehensive understanding of the entertainment, lifestyle, and hospitality industries with a highly creative sense of marketing to produce unmatched results. Cashman has worked with a roster of major talent and brands including Stephen Starr Restaurants, Greater Philadelphia Tourism Marketing Corporation, City of Philadelphia, Kiehl’s Since 1851, Rittenhouse Hotel, City of Philadelphia Mural Arts Program, Chef Georges Perrier, Comcast and more.

  • Jim Dixon

    Jim Dixon

    As Emerging Technologies Leader at Trellist Marketing and Technology, Jim creates strategic business value by surveying, selecting and investing in next-gen technologies, intellectual property and human capital. Jim is a 10 year veteran consultant with a background in application architecture, mobile product development and digital transformation roadmaps for Fortune 50 clients.