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Media 2014 Track Day

Tuesday, April 8
11:30am–8pm

Marketing, media, public relations have changed dramatically in the digital age. Join us to hear from leading experts who not only responding to the future of digital media, but are helping to shape it.

Hosted in several venues in Northern Liberties.

RSVP to attend the full day of events, or select individual events. LOCATIONS VARY based on the event.

Media Track presented by

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Event supported by

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Track Day Events

  • PR for Startups

    A lunchtime panel discussing lessons on startup PR and how to connect with the right PR firms in the future.

    Tuesday, April 8, 11:30am–1:30pm
  • The Future of Digital Marketing

    Digital trends that marketers, agencies, content producers, and startups need to know.

    Tuesday, April 8, 1:30pm–6:00pm
  • Media Track Day After Party

    Drinks and networking

    Tuesday, April 8, 6:00pm–8:00pm
Northern Liberties

Speakers

  • Nicole A. Cashman

    Nicole A. Cashman

    Nicole, a Philadelphia native, served as PR Director for Bloomingdale’s in New York which led to her role as Director of PR & Special Events for 28 Strawbridge’s stores. In 1999, she opened a boutique PR firm and, in 2001, extended her business outside of the Philadelphia area and launched Cashman & Associates nationally where she is President & CEO and sole proprietor. She blends a comprehensive understanding of the entertainment, lifestyle, and hospitality industries with a highly creative sense of marketing to produce unmatched results. Cashman has worked with a roster of major talent and brands including Stephen Starr Restaurants, Greater Philadelphia Tourism Marketing Corporation, City of Philadelphia, Kiehl’s Since 1851, Rittenhouse Hotel, City of Philadelphia Mural Arts Program, Chef Georges Perrier, Comcast and more.

  • Tabitha Stout

    Tabitha Stout

    With 14 years and growing, Tab’s career at AT&T has included many roles, with positions in Platform Testing, Development & Launch Integration, Customer Service, Sales, Internal Communications, and Channel Operations. Over the past three years, as part of her Consumer Marketing role, Tab has been leading the transformation of Direct Marketing from traditional tactics (mail & email) into the #what’s next integrated, digitally driven world. Tab has become an AT&T subject matter expert on combining fact based consumer insights, relevance based targeting, with multi-channel, performance driving messaging, to propel AT&T’s Direct Marketing capabilities into the forefront of rethinking possible.

  • Evan Kramer

    Evan Kramer

    Evan Kramer, Neat’s Chief Marketing Officer, is responsible for all areas of marketing, including customer acquisition, direct sales, customer experience, web and mobile services, partnership marketing, customer service, brand, market research and customer retention.

    Prior to joining Neat, Evan served as Senior Vice President of Interactive Marketing at LifeShield.com, the pioneer of wireless home security . Possessing more than 20 years of online and general management experience, Kramer specializes in interactive marketing, consumer web and mobile development and customer acquisition. He has helped shape, market, create or manage consumer web brands like Lifeshield.com (acquired by DirecTV), Kudzu.com, GoHoming.com (now HuBzu.com), VacationRoost.com, AutoGuide.com and EZprints.com (now CafePress).

  • Erica Ogg

    Erica Ogg

    Erica is currently a writer and reporter at the Wirecutter, a list of the best technology to buy as determined by dozens of hours of research and testing. Erica previously worked at GigaOM and as a reporter for CNET, covering Apple as well as the broader consumer electronics and PC industries.

  • Jed Paulson

    Jed Paulson

    Jed Paulson is the Director of eCommerce and Marketing for Free People, a retailer within the Urban Outfitters Inc. family of brands. The brand has grown exponentially over the years and currently has 72 free standing boutiques, a thriving direct channel, and global distribution to thousands of the world's top retailers. He has extensive experience leading marketing, CRM and eCommerce programs at top companies across Silicon Valley, including eBay, NexTag, Electronic Arts, HP, and AT&T.