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Media Track Day

Tuesday, April 21
12am

Marketing, media and public relations have changed dramatically in the digital age. Hear from leading experts who are not only responding to the change, but helping to shape it.

Track Day Events

  • The Future of Digital Marketing

    The Future of Digital Marketing Event is Philly Tech Week's marquee Media Conference. This full day event will focus on digital trends that marketers, agencies, content producers, and startups need to know. Local thought leaders will walk us through marketing challenges—and how to solve them.

    Tuesday, April 21, 10:00am–6:30pm

Speakers

  • Robert Moore

    Robert Moore

    Robert J. Moore is the co-founder and CEO of RJMetrics, a SaaS business intelligence company with the mission of inspiring and empowering data-driven people. Prior to RJMetrics, Moore served on the Investment Team of Insight Venture Partners, a leading software-focused venture capital and private equity firm based in New York.

    He is a graduate of Princeton University's department of Operations Research and Financial Engineering. Moore is a vocal supporter of the Philadelphia startup scene, where he serves on the leadership team of Philly Startup Leaders. Through the PSLU accelerator program he co-founded in 2013, he regularly mentors up-and-coming Philadelphia entrepreneurs. For his accomplishments and contributions to the community, Moore was recently featured on the cover of Philadelphia Magazine and recognized by Mayor Michael Nutter.

    Moore is nationally known for his startup advice and data-driven research, which has been featured in The New York Times, The Wall Street Journal, The LA Times, Businessweek, Inc Magazine, Forbes, Fast Company, TechCrunch, Mashable, and countless other publications. He has appeared as a featured speaker at TEDxPhilly, Symantec Vision, Lean Startup Machine, and Founder Factory. He guest lectures annually at Princeton University and The Wharton School.

    Outside of the tech scene, Moore is an improv comedy performer at Philly Improv Theater, where he is a member of house team Big Baby. He is also CTO and Trustee of the Glassboro Education Foundation, a nonprofit committed to supporting educational innovation in his hometown school district.

  • Desiree Peterkin Bell

    Desiree Peterkin Bell

    Desiree Peterkin Bell currently serves the City of Philadelphia and the Administration of Mayor Michael Nutter in two appointed positions: Director of Communications and Strategic Partnerships and City Representative.

    As Mayor Nutter’s Director of Communications, she is responsible for consolidating the various communication platforms and resources available to Philadelphia City Government. She utilizes these 21st century tools to create and execute an integrated strategy to engage and educate citizens, as well as streamline communication with local, national and international media.

    As City Representative, Desiree heads the City office designated as the marketing, public relations and branding arm of the City, actively engaged in the development, promotion and execution of events created to stimulate commerce, attract visitors and new residents, add leisure options and enhance the quality of life for citizens.

    In executing this City-marketing mission, Desiree serves as the Executive Director and Chief Executive Officer of the country’s largest Fourth of July celebration, the multi-day, citywide, Wawa Welcome America! festival produced under the auspices of Wawa Welcome America, Inc. The event is aired nationally over cable network VH1 and regionally via the Philadelphia region’s leading broadcast outlet, 6ABC. She also serves as Race Director for the City’s award-winning GORE-TEX Philadelphia Marathon Race Weekend events, including the USTAF-sanctioned Full Marathon, the Half Marathon, Rothman Institute 8K, Kids Fun Run and the companion Health & Fitness Expo.

    Prior to assuming the dual Administration posts, she served as Senior Advisor for Communications for Obama for America – Pennsylvania, leading the development and execution of a statewide communications strategy in all seven media markets. The campaign earned positive media coverage via pro-active and rapid response press events, paid ads, and public events supporting President Barack Obama’s successful reelection efforts in the “must-win” battleground state, Pennsylvania.

    Desiree is a strategic planner, brand strategist, consummate communicator and political strategist. Honored as one of the industry’s best and brightest in PR Week’s “40 under 40, “ a ‘Shorty Award’ winner; recognized by the Philadelphia Tribune as a “Person to Watch” and by Philadelphia Business Journal as a “40 under 40” recipient, Desiree strives to identify, create and leverage traditional and nontraditional media and navigate federal, state and municipal government.

    From 2006 to fall of 2010, Desiree served as the Director of Communications for Mayor Cory A. Booker in Newark, New Jersey, where she was the youngest senior official appointed in the Administration. As the Director of Communications for the City of Newark, Desiree built an award-winning twenty-first century, multi-platform communications network for Newark where one did not previously exist.

    In 2009, the New Jersey League of Municipalities recognized her leadership and named the city’s Office of Communications as the ‘Best City Office of Communications in New Jersey’.

    Prior to joining Mayor Booker’s team, Desiree served in the administration of New York City Mayor Michael Bloomberg as Vice President of Government Affairs for the city’s marketing development corporation, NYC Marketing. Desiree developed and implemented strategies and platforms to secure multimillion dollar partnerships and sponsorships for the city with General Motors, Universal Studios, Country Music Awards, and The Latin Grammy’s, and negotiated media barters with cities including London, Amsterdam, and Dusseldorf, Germany

    Desiree had previously served as the Supervising Legislative Representative for the Bloomberg Administration representing and lobbying matters before the 51-member city council. While in this role, she shepherded three historic pieces of legislation through to final passage and public law: the New York City Smoke Free Air Act of 2002; Tort Reform; and the Film Tax Credit.

    Before joining the Bloomberg Administration, and after a brief stint in Washington, D.C., working on a range of public policy issues, the National Urban Fellows Program awarded Desiree a full scholarship toward a Master’s in Public Administration. As a National Urban Fellow, Desiree was selected by Mayor Bart Peterson, Indianapolis, Indiana, to serve in his administration addressing community engagement, economic development, education, strategic governance, and affordable housing issues.

    A special part of Desiree’s vocation includes mentoring minority students. She is a founding member of the Simmons Memorial Foundation, a non-profit that supports students in their efforts to achieve their education and self-reliance goals. She focuses on students whose backgrounds, similar to her own, are modest; encouraging them to break through boundaries and barriers to determine the path toward their goals.

    Desiree Peterkin Bell is an alumna of the A Better Chance program and a graduate of Swarthmore College where she majored in Political Science and Education and received the Dean’s Award for outstanding academic achievement and exemplary community service. In addition, she excelled in athletics as a five-time National Collegiate Athletic Association All-American in track and field.

    Desiree makes her home on Philadelphia’s South Broad Street Avenue of the Arts where she resides with her husband, Brian, and their six year-old daughter, Kaelyn.

  • Wil Reynolds

    Wil Reynolds

    In 2002, Wil founded SEER with a vision to build an agency that puts equal focus on doing great things for its clients, its team, and the community at large. From a one-man shop in his apartment to a team of over 100 on both coasts, Wil's vision has come to life and continues to grow every day.

    Wil got his start in internet marketing in '99, when he joined a web marketing agency and began spearheading SEO strategies for Fortune 500 clients. His passion for driving traffic to sites by doing RCS and analyzing the impact that traffic has on the company's bottom line has changed the face of the SEO industry and allowed him to permeate other verticals in the digital space.

    Wil currently holds the role of Director of Strategy, focusing on identifying industry innovations and developing strategies across divisions to help our clients navigate the challenges their businesses face as a result of those innovations. Prior to his current role, Wil served as SEER’s Director of SEO, guiding the team and driving strategy for all SEO clients.

    When he's not working with the team or speaking at conferences, Wil donates his time as an active board member of the Covenant House, an organization serving homeless and runaway youth in the Philadelphia area.

  • Justin Mathews

    Justin Mathews

    Justin Mathews is the Vice President of Client Services for Tonic Design Co., a full service digital agency in Philadelphia that specializes in the strategy, design, and engineering of high end mobile & tablet applications.

    He is an agency veteran with an innovative spirit and a passion for digital marketing and new media. Through his career, he's done work for elite brands such as Victoria's Secret, Pfizer, AT&T, JCPenney, Nestle, Ralph Lauren, Astra Zeneca, Abercrombie & Fitch, and GlaxoSmithKline. He continues to push the envelope with projects from mobile apps to website redesigns and everything in between.

    Justin had his first foray into the industry while attending Drexel University – in 2001 he co-founded an online advertising agency, Karizma Media Solutions, creating banner & email campaigns and conducting media advertising placements for companies in the Philadelphia area. As the principal owner of Karizma, Justin cultivated valuable partnerships and sharpened his managerial chops, eventually shepherding the agency through an acquisition by one of its largest clients. After his entrepreneurial adventure with Karizma, he moved on to another Philadelphia-based interactive agency, Refinery Inc., where he was in a client service role executing e-business strategies and solutions for Merck & Co.

    Justin considers himself to be mentor in the industry he loves. He's participated in countless panels at various conferences throughout the years, lending his strategic guidance to veterans and young professionals alike. He's incubated and actively invested in a few successfully acquired companies, and also currently serves on the Board of Advisors for two new start-ups: Aetho, a San Francisco-based technology company specializing in the robotics and wearable technology industry, and Village Defense, a company that allows neighbors to communicate easily with each other in real-time.

    Justin's work has received quite a few notable awards, including MM&M Magazine's Silver & Gold Awards in Pharma advertising, Webby Awards (a 3-time winner), Internet Advertising Competition Awards (5-time winner in the Pharma space), and the W3 Silver Award for Best Integrated Marketing Campaign. He himself has been recognized in the "30 under 30" of Philadelphia's top startup leaders and has received multiple Philadelphia Community Service Awards. He also played a part in the merger between Drexel University and MCP Hahnemann Hospital.

    Justin's remarkable drive and industry insight help him to conceptualize and create product experiences that solve big problems and turn the tech market on its ear. In working with a top-tier team and pursuing world-class solutions at Tonic, Justin aims to continue to turn Philly into a well known hub for the technology and design industries. When he isn’t working, you can usually find him advising local start-ups on their next big move or indulging in Philly nightlife and their sports scene.