View Your Schedule

The Future of Digital Marketing

Tuesday, April 21

The Future of Digital Marketing Event is Philly Tech Week's marquee Media Conference. This full day event will focus on digital trends that marketers, agencies, content producers, and startups need to know. Local thought leaders will walk us through marketing challenges—and how to solve them.


10AM Remarks, Panel

11AM - 12:30 Case Studies

12:30 - 1:50 Lunch and small group discussions

2:00 - 2:40 Keynote

2:45 - 3:00 Fast Break

3:00 - 4:15 Case Studies Continue

4:15 - 5:00 Hot seat Q&A. Totally unscripted, we'll fire off questions to a panel of industry pros

5:00 Closing remarks

5 - 6:30 Happy Hour and networking discussions

*Subject to change


  • How to work through various marketing challenges via 7 trends in digital marketing
  • How to piece together current trends in digital marketing to build a digital strategy
  • How 10+ local thought & industry leaders worked through challenges their companies/clients faced. Get an insider perspective on marketing problems—from the marketers who worked to solve them.


  • Marketers who wish they had more tech experience, trying to figure out what’s new in the space
  • Marketing/PR professional who develop strategy
  • Person handling content marketing initiatives
  • Curators of valuable, relevant, compelling content
  • People looking to tap into one or multiple channels to attract and retain customers
  • People seeking content for sites, mobile platform, or corporate magazines
  • Active online marketers/advertisers
  • Those looking to better manage their online presence
  • Those looking for fresh insights & free consulting
  • Those looking to network with fellow marketers

This event is a part of Philly Tech Week's Media Conference Day. Check out the full list of Media Conference events.

Impact Hub
1227 N. 4th Street


  • Wil Reynolds

    Wil Reynolds

    Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.

  • Robert Moore

    Robert Moore

    Robert J. Moore is the head of Magento Analytics at Magento Commerce and the Chairman of Stitch. He was previously co-founder and CEO of RJMetrics, a SaaS business intelligence company with the mission of inspiring and empowering data-driven people. RJMetrics was acquired by Magento Commerce in 2016.

    Moore's writing about technology, startups, and data has appeared in The New York Times, Forbes, TechCrunch, VentureBeat, and numerous other publications.

    Outside of the tech scene, Moore is an improv comedy performer at Philly Improv Theater and a Trustee of the Glassboro Education Foundation, a nonprofit committed to supporting educational innovation in his hometown school district.

  • Desiree Peterkin Bell

    Desiree Peterkin Bell

    Desiree Peterkin Bell currently serves the City of Philadelphia and the Administration of Mayor Michael Nutter in two appointed positions: Director of Communications and Strategic Partnerships and City Representative.

    As Mayor Nutter’s Director of Communications, she is responsible for consolidating the various communication platforms and resources available to Philadelphia City Government. She utilizes these 21st century tools to create and execute an integrated strategy to engage and educate citizens, as well as streamline communication with local, national and international media.

    As City Representative, Desiree heads the City office designated as the marketing, public relations and branding arm of the City, actively engaged in the development, promotion and execution of events created to stimulate commerce, attract visitors and new residents, add leisure options and enhance the quality of life for citizens.

    In executing this City-marketing mission, Desiree serves as the Executive Director and Chief Executive Officer of the country’s largest Fourth of July celebration, the multi-day, citywide, Wawa Welcome America! festival produced under the auspices of Wawa Welcome America, Inc. The event is aired nationally over cable network VH1 and regionally via the Philadelphia region’s leading broadcast outlet, 6ABC. She also serves as Race Director for the City’s award-winning GORE-TEX Philadelphia Marathon Race Weekend events, including the USTAF-sanctioned Full Marathon, the Half Marathon, Rothman Institute 8K, Kids Fun Run and the companion Health & Fitness Expo.

    Prior to assuming the dual Administration posts, she served as Senior Advisor for Communications for Obama for America – Pennsylvania, leading the development and execution of a statewide communications strategy in all seven media markets. The campaign earned positive media coverage via pro-active and rapid response press events, paid ads, and public events supporting President Barack Obama’s successful reelection efforts in the “must-win” battleground state, Pennsylvania.

    Desiree is a strategic planner, brand strategist, consummate communicator and political strategist. Honored as one of the industry’s best and brightest in PR Week’s “40 under 40, “ a ‘Shorty Award’ winner; recognized by the Philadelphia Tribune as a “Person to Watch” and by Philadelphia Business Journal as a “40 under 40” recipient, Desiree strives to identify, create and leverage traditional and nontraditional media and navigate federal, state and municipal government.

    From 2006 to fall of 2010, Desiree served as the Director of Communications for Mayor Cory A. Booker in Newark, New Jersey, where she was the youngest senior official appointed in the Administration. As the Director of Communications for the City of Newark, Desiree built an award-winning twenty-first century, multi-platform communications network for Newark where one did not previously exist.

    In 2009, the New Jersey League of Municipalities recognized her leadership and named the city’s Office of Communications as the ‘Best City Office of Communications in New Jersey’.

    Prior to joining Mayor Booker’s team, Desiree served in the administration of New York City Mayor Michael Bloomberg as Vice President of Government Affairs for the city’s marketing development corporation, NYC Marketing. Desiree developed and implemented strategies and platforms to secure multimillion dollar partnerships and sponsorships for the city with General Motors, Universal Studios, Country Music Awards, and The Latin Grammy’s, and negotiated media barters with cities including London, Amsterdam, and Dusseldorf, Germany

    Desiree had previously served as the Supervising Legislative Representative for the Bloomberg Administration representing and lobbying matters before the 51-member city council. While in this role, she shepherded three historic pieces of legislation through to final passage and public law: the New York City Smoke Free Air Act of 2002; Tort Reform; and the Film Tax Credit.

    Before joining the Bloomberg Administration, and after a brief stint in Washington, D.C., working on a range of public policy issues, the National Urban Fellows Program awarded Desiree a full scholarship toward a Master’s in Public Administration. As a National Urban Fellow, Desiree was selected by Mayor Bart Peterson, Indianapolis, Indiana, to serve in his administration addressing community engagement, economic development, education, strategic governance, and affordable housing issues.

    A special part of Desiree’s vocation includes mentoring minority students. She is a founding member of the Simmons Memorial Foundation, a non-profit that supports students in their efforts to achieve their education and self-reliance goals. She focuses on students whose backgrounds, similar to her own, are modest; encouraging them to break through boundaries and barriers to determine the path toward their goals.

    Desiree Peterkin Bell is an alumna of the A Better Chance program and a graduate of Swarthmore College where she majored in Political Science and Education and received the Dean’s Award for outstanding academic achievement and exemplary community service. In addition, she excelled in athletics as a five-time National Collegiate Athletic Association All-American in track and field.

    Desiree makes her home on Philadelphia’s South Broad Street Avenue of the Arts where she resides with her husband, Brian, and their six year-old daughter, Kaelyn.

  • Justin Mathews

    Justin Mathews

    Justin Mathews is Managing Director of Tonic Design Co., a teaching agency in Philadelphia focused on cutting-edge, emerging technologies. Tonic educates and empowers some of the world's biggest brands to create thoughtful and meaningful experiences that improve lives and build worthwhile relationships for their end users. They are teachers, researchers, and students learning to apply their crafts through real world practices.

    He is an agency veteran with an innovative spirit and a passion for digital marketing and all things tech. His career client list includes work for elite brands such as Victoria's Secret, Pfizer, AT&T, Campbell Soup Co., Nestle, Johnson & Johnson, Ralph Lauren, Abercrombie & Fitch, and many more. He continues to push the envelope with projects from mobile apps to website redesigns and everything in between.

    Justin’s first foray into the industry occurred while attending Drexel University. In 2001, he co-founded an online advertising agency, Karizma Media Solutions, conducting media advertising placements and marketing campaigns for companies all over the Philadelphia area. As a principal owner of Karizma, Justin cultivated valuable partnerships and sharpened his managerial chops, eventually shepherding the agency through an acquisition by one of its largest clients. After his entrepreneurial adventure with Karizma, he moved on to another Philadelphia-based interactive agency, Refinery Inc., where he was in a client service role executing e-business strategies and solutions for Merck & Co.

    Justin considers himself to be a mentor in the industry he loves. He's participated in countless panels at various conferences over the years, lending his strategic guidance to veterans and young professionals alike. He's incubated and actively invested in a few successfully acquired companies, and also currently serves on the Board of Advisors for two start-ups: Aetho, a San Francisco and Greater Atlanta based venture making it easy for anyone to capture, edit, and share cinematic quality video, and Village Defense, a company that allows neighbors to communicate easily with each other in real-time.

    Justin's work has received quite a few notable awards, including MM&M Magazine's Silver & Gold Awards in Pharma advertising, Webby Awards (a 3-time winner), Internet Advertising Competition Awards (5-time winner in the Pharma space), and the W3 Silver Award for Best Integrated Marketing Campaign. He himself has been recognized in the "30 under 30" of Philadelphia's top startup leaders and has received multiple Philadelphia Community Service Awards. He also played a part in the merger between Drexel University and MCP Hahnemann Hospital.

    His remarkable drive and industry insight help him to conceptualize and create product experiences that solve big problems for his clients and, more importantly, their customers. In working with a top-tier firm and building best-in-class solutions at Tonic, Justin aims to continue to turn Philly into a well-known hub for the technology and design industries.