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The Future of Digital Marketing

Tuesday, April 8
12:30pm–5:00pm

The Future of Digital Marketing Event is an afternoon focused on digital trends that marketers, agencies, content producers, and startups need to know. Local thought leaders will walk us through marketing challenges—and how to solve them.

WE'LL FOCUS ON:

  • Storytelling to create sustainable assets from SEER Interactive
  • Data backed decisions and risk mitigation from D8A Group
  • Publishing content and managing native advertising from DailyWorth
  • The process of social maturation that big companies move through from “doing” social to “being” social from Sprinklr
  • An Integrated Approach to Performance Driven, Geo-Relevant Marketing from AT&T. Learn how to marry performance based mail insights to list driven, mobile first go-to market strategies.
  • Mobile commerce and customer engagement from Free People

AGENDA (subject to change):

1:30 | Doors Open

2:00 | Opening remarks (Technical.ly and Trellist)

2:10 | Introductory discussion

2:30 | Case Studies

  • 2:30: Content marketing case study by Wil Reynolds of SEER

  • 2:50: Geo-fence technology and location based marketing by AT&T

  • 3:10: Social@Scale by Rob Peacock of Sprinklr

  • 3:30: Email Marketing: list acquisition, customer engagement and list optimization by Erik Harbison of AWeber

3:45 | Sweet break with treats from Zynnie Bakes!

4:15 | Case Studies Continue

  • 4:15: Data-backed decisions by Jon Gosier of D8A Group

  • 4:30: Native advertising by Amanda Steinberg of Daily Worth

  • 4:45: Mobile commerce by Jed Paulson of Free People

5:00 | Lightning highlights from Bill Rattner of CapTech, DMi Partners, Northpoint Digital, SocialRadar and SEMrush

5:25 | Closing roundtable: Putting the pieces together to build a brand strategy. Panelists include Evan Kramer, Chief Marketing Officer of the Neat Company, Rakia Reynolds, founder of Skai Blue Media, Jim Dixon, Emerging Technologies team of Trellist and John Miller, founder of Scribewise. Moderated by Uri Pierre Noel

5:55 | Conclusion, Thank You (Technical.ly and Seer)

6:00 - 8 | Networking and After Party @ the Piazza


WHO SHOULD ATTEND:

  • Marketers who wish they had more tech experience, trying to figure out what’s new in the space
  • Marketing/PR professional who develop strategy
  • Person handling content marketing initiatives
  • Curators of valuable, relevant, compelling content
  • People looking to tap into one or multiple channels to attract and retain customers
  • People seeking content for sites, mobile platform, or corporate magazines
  • Active online marketers/advertisers
  • Those looking to better manage their online presence
  • Those looking for fresh insights & free consulting
  • Those looking to network with fellow marketers

LEAVE KNOWING:

  • How to work through various marketing challenges via 7 trends in digital marketing
  • How to piece together current trends in digital marketing to build a digital strategy
  • How 10+ local thought & industry leaders worked through challenges their companies/clients faced. Get an insider perspective on marketing problems—from the marketers who worked to solve them.

This event is part of the Media Track Day.


Media Track presented by

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Event supported by

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Search Church
1028 North 3rd Street

Speakers

  • Jon Gosier

    Jon Gosier

    Jon Gosier is a respected data scientist, designer, and writer working in areas of predictive analytics and data visualization. He is the founder of D8A Group (a.k.a ‘the data group’) which builds dashboards that make it easy to surface trends and predictive patterns in public safety, municipal services, and finance to help officials make better decisions. D8A uses maps, social media streams, news feeds, and demography data to tell the story of cities.

  • Amanda Steinberg

    Amanda Steinberg

    Amanda Steinberg is the founder of DailyWorth, the premier finance media company for women. Steinberg is a thought-leader on the topic of women and money, working to advance women's financial confidence and wealth.

  • Rob Peacock

    Rob Peacock

    Rob is a technology pioneer with more than 16 years’ experience managing digital transformations and omnichannel strategies. During his time at BEAM Interactive, he led award-winning campaigns for top brands like Puma and Bed Bath & Beyond. As a value creator and strategic thinker, Rob believes in reinventing the culture of enterprise software for the current wave of Social Relationship Infrastructure.

  • Wil Reynolds

    Wil Reynolds

    Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego.

    
As Seer’s Director of Digital Strategy, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.

  • Rakia Reynolds

    Rakia Reynolds

    Rakia Reynolds is the founder of Skai Blue Media, a multimedia public relations agency with an all-star roster of lifestyle, technology and fashion clients. Reynolds was recently named one of the 25 tastemakers on Dell's Inspire 100 list, a list of the most socially influential people in the country.

  • Jed Paulson

    Jed Paulson

    Jed Paulson is the Director of eCommerce and Marketing for Free People, a retailer within the Urban Outfitters Inc. family of brands. The brand has grown exponentially over the years and currently has 72 free standing boutiques, a thriving direct channel, and global distribution to thousands of the world's top retailers. He has extensive experience leading marketing, CRM and eCommerce programs at top companies across Silicon Valley, including eBay, NexTag, Electronic Arts, HP, and AT&T.

  • Tabitha Stout

    Tabitha Stout

    With 14 years and growing, Tab’s career at AT&T has included many roles, with positions in Platform Testing, Development & Launch Integration, Customer Service, Sales, Internal Communications, and Channel Operations. Over the past three years, as part of her Consumer Marketing role, Tab has been leading the transformation of Direct Marketing from traditional tactics (mail & email) into the #what’s next integrated, digitally driven world. Tab has become an AT&T subject matter expert on combining fact based consumer insights, relevance based targeting, with multi-channel, performance driving messaging, to propel AT&T’s Direct Marketing capabilities into the forefront of rethinking possible.

  • Erik Harbison

    Erik Harbison

    Erik is the Chief Marketing Officer at AWeber where he oversees marketing operations, vision and strategy for the leading email marketing platform. Erik has over twenty years of experience across all channels and disciplines within the marketing and advertising space. He has built award winning teams, campaigns and outcomes for clients in the retail, technology and CPG verticals. He stays connected to the Philly scene as an Advisory Board member for PhIMA and guest instructor for a first-of-its-kind marketing program at Drexel University.

  • Uri Pierre Noel

    Uri Pierre Noel

    Uri Pierre Noel, is the Organizer and Curator of ArtsTechPhilly, a group that holds meet-ups focused on the democratization, and exploration at the intersection of arts and tech. As a Contemporary Art Dealer,tech entrepreneur and former Executive Director of the James Oliver Gallery, Uri humbly balances time as a student. Uri embarks on his next journey as the recent Founder of NeuroNative Labs, a start-up focused on art&tech investments.

  • Jim Dixon

    Jim Dixon

    As Emerging Technologies Leader at Trellist Marketing and Technology, Jim creates strategic business value by surveying, selecting and investing in next-gen technologies, intellectual property and human capital. Jim is a 10 year veteran consultant with a background in application architecture, mobile product development and digital transformation roadmaps for Fortune 50 clients.

  • John Miller

    John Miller

    John Miller founded Scribewise in 2012 to fill the gargantuan need in content creation; so many organizations have a tremendous opportunity of becoming a go-to information source in their industry, but they struggle to create the great content that their customers want to read. That’s where Scribewise comes in – they're an “outsourced newsroom.”

    John worked in marketing and media for more than two decades, first learning the trade in award-winning newsrooms as a writer, reporter, editor, talk show host, columnist and even a play-by-play announcer. As a marketer, he's helped numerous organizations come up with business-changing brand positions, drive ROI through business-savvy PR campaigns, and helped avert more than a few crises.

  • Kevin Alansky

    Kevin Alansky

    Kevin Alansky is the Chief Marketing Officer and a co-founder of SocialRadar. He is responsible for consumer marketing and messaging, client engagement, and user acquisition. Prior to joining SocialRadar, Kevin spent 12 years at Blackboard where he played a key role in integrating social media into the corporate marketing strategy. He formed and led the Blackboard Social Marketing Team, which leveraged these new technologies to increase brand awareness, customer engagement, and lead generation. Kevin has also held executive marketing positions at Discovery Communications, Washington Wizards & Capitals, and Arnold Worldwide, where he managed accounts including SAP and McDonald’s. Kevin received his bachelors in marketing from Muhlenberg College. He is married with two children.

  • Evan Kramer

    Evan Kramer

    Evan Kramer, Neat’s Chief Marketing Officer, is responsible for all areas of marketing, including customer acquisition, direct sales, customer experience, web and mobile services, partnership marketing, customer service, brand, market research and customer retention.

    Prior to joining Neat, Evan served as Senior Vice President of Interactive Marketing at LifeShield.com, the pioneer of wireless home security . Possessing more than 20 years of online and general management experience, Kramer specializes in interactive marketing, consumer web and mobile development and customer acquisition. He has helped shape, market, create or manage consumer web brands like Lifeshield.com (acquired by DirecTV), Kudzu.com, GoHoming.com (now HuBzu.com), VacationRoost.com, AutoGuide.com and EZprints.com (now CafePress).