The Future of Digital Marketing Event is an afternoon focused on digital trends that marketers, agencies, content producers, and startups need to know. Local thought leaders will walk us through marketing challenges—and how to solve them.
WE'LL FOCUS ON:
- Storytelling to create sustainable assets from SEER Interactive
- Data backed decisions and risk mitigation from D8A Group
- Publishing content and managing native advertising from DailyWorth
- The process of social maturation that big companies move through from “doing†social to “being†social from Sprinklr
- An Integrated Approach to Performance Driven, Geo-Relevant Marketing from AT&T. Learn how to marry performance based mail insights to list driven, mobile first go-to market strategies.
- Mobile commerce and customer engagement from Free People
AGENDA (subject to change):
1:30 | Doors Open
2:00 | Opening remarks (Technical.ly and Trellist)
2:10 | Introductory discussion
2:30 | Case Studies
2:30: Content marketing case study by Wil Reynolds of SEER
2:50: Geo-fence technology and location based marketing by AT&T
3:10: Social@Scale by Rob Peacock of Sprinklr
3:30: Email Marketing: list acquisition, customer engagement and list optimization by Erik Harbison of AWeber
3:45 | Sweet break with treats from Zynnie Bakes!
4:15 | Case Studies Continue
4:15: Data-backed decisions by Jon Gosier of D8A Group
4:30: Native advertising by Amanda Steinberg of Daily Worth
4:45: Mobile commerce by Jed Paulson of Free People
5:00 | Lightning highlights from Bill Rattner of CapTech, DMi Partners, Northpoint Digital, SocialRadar and SEMrush
5:25 | Closing roundtable: Putting the pieces together to build a brand strategy. Panelists include Evan Kramer, Chief Marketing Officer of the Neat Company, Rakia Reynolds, founder of Skai Blue Media, Jim Dixon, Emerging Technologies team of Trellist and John Miller, founder of Scribewise. Moderated by Uri Pierre Noel
5:55 | Conclusion, Thank You (Technical.ly and Seer)
6:00 - 8 | Networking and After Party @ the Piazza
WHO SHOULD ATTEND:
- Marketers who wish they had more tech experience, trying to figure out what’s new in the space
- Marketing/PR professional who develop strategy
- Person handling content marketing initiatives
- Curators of valuable, relevant, compelling content
- People looking to tap into one or multiple channels to attract and retain customers
- People seeking content for sites, mobile platform, or corporate magazines
- Active online marketers/advertisers
- Those looking to better manage their online presence
- Those looking for fresh insights & free consulting
- Those looking to network with fellow marketers
LEAVE KNOWING:
- How to work through various marketing challenges via 7 trends in digital marketing
- How to piece together current trends in digital marketing to build a digital strategy
- How 10+ local thought & industry leaders worked through challenges their companies/clients faced. Get an insider perspective on marketing problems—from the marketers who worked to solve them.
This event is part of the Media Track Day.