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PR for Startups

Tuesday, April 8

A lunchtime panel discussing lessons on startup PR and how to connect with the right PR firms in the future. Lunch is included!

Panelists Include:

  • Brendan Lowry, Curalate

  • Josh Cline, the Cline Group

  • Nicole Cashman, Cashman & Associates

  • Moderated by: Erica Ogg of The Wirecutter/The Sweethome

Schedule at a Glance:

11:30AM: Doors Open

12:00PM: Panel Discussion

1:00PM: Networking

1:30PM: Event end

This event is part of the Media Track Day.

Media Track presented by


Event supported by







  • Erica Ogg

    Erica Ogg

    Erica is currently a writer and reporter at the Wirecutter, a list of the best technology to buy as determined by dozens of hours of research and testing. Erica previously worked at GigaOM and as a reporter for CNET, covering Apple as well as the broader consumer electronics and PC industries.

  • Josh Cline

    Josh Cline

    As President and CEO of The Cline Group and with over 15 years of global strategic business and marketing experience, Josh has helped more than 100 companies to develop and execute strategic plans and reach their business goals.

  • Nicole A. Cashman

    Nicole A. Cashman

    Nicole, a Philadelphia native, served as PR Director for Bloomingdale’s in New York which led to her role as Director of PR & Special Events for 28 Strawbridge’s stores. In 1999, she opened a boutique PR firm and, in 2001, extended her business outside of the Philadelphia area and launched Cashman & Associates nationally where she is President & CEO and sole proprietor. She blends a comprehensive understanding of the entertainment, lifestyle, and hospitality industries with a highly creative sense of marketing to produce unmatched results. Cashman has worked with a roster of major talent and brands including Stephen Starr Restaurants, Greater Philadelphia Tourism Marketing Corporation, City of Philadelphia, Kiehl’s Since 1851, Rittenhouse Hotel, City of Philadelphia Mural Arts Program, Chef Georges Perrier, Comcast and more.

  • Brendan Lowry

    Brendan Lowry

    Brendan Lowry is a Philadelphia-based artist and entrepreneur. All of his client-work, investments, and ventures are currently produced through his creative agency, Rory. Prior to Rory, Brendan was part of the founding team at Curalate. He still doesn’t know what he wants to be when he grows up.