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Building a Bridge Between Philly’s Tech & Advertising Communities

Wednesday, April 9
2:00pm–5:00pm

The event will focus on bringing two divergent communities together and how they are becoming one in the world of advertising.

Key speakers will cover the many facets of digital integration into advertising and the creative process addressing a variety of topics to include:

  • The application of digital strategy in everyday advertising
  • How the local market is driving technology in multi-dimensional ways
  • How content marketing is building brand loyalty on a human and emotional level
  • Utilizing an integrated approach to digital marketing
  • How social strategies are being implemented to grow business
  • The latest trends in digital advertising and its successes

Speakers to address platforms, systems, and tools that enable digital marketing include:

  • Michael Jaschke: CEO & Co-Founder, 48 Bricks, Inc. talking about tools for digital advertising
  • Chris Wallace: Strategic Leadership Social Business, Trellist Marketing and Technology, discussing platforms for social business
  • Mark Herstek: Solutions Manager, Ensighten, addressing systems for digital tracking through tag management solutions

Then we will hear from:

  • Patrick Dolan: EVP/COO, Interactive Advertising Bureau to provide a transition from digital systems, platforms, and tools to the world of enabling your digital strategy
  • Drea Janssen: Social Media Manager, Masterminds, talking about applying digital technology to successful social media campaigns
  • John Miller:President, Scribewise, discussing driving content through digital technology
  • Lisa Marie Walls: VP Digital Strategist, Tierney, covering the strategic use of digital technology in advertising
  • Brad Bernard:VP digital Media and Analytics, Harmelin Media, addressing digital technology measurements in successful media campaigns
Sonesta Hotel
1800 Market Street